INFO FOR NONPROFITS

Benefits

Here are just a few of the benefits of working with CollegeCast:

Highly trained Junior Producers

We are carefully selected and trained, by going
through our proprietary experiential learning program, to create top-notch
podcasts. They have the skills and knowledge to handle all aspects of podcast production, from the development of the first concept through completion of storytelling, to distribution of final video podcasts.

Affordable flat-fee rates

Nonprofits have limited budgets, which is why we offer
our services at transparent rates, unlike other podcast production companies. We believe that everyone should have access to high-quality podcasting that helps deliver their mission to their target audience.

WIDE DISTRIBUTION

Our distribution strategy focuses on helping nonprofits increase their organization’s exposure, engagement, and (ultimately) donations. We will help you distribute your podcast to all major platforms, including YouTube, Apple Podcasts, Spotify, iHeartRadio and Google Podcasts. We can also help with marketing and promotion to ensure that your podcast reaches as many listeners as possible.

CUSTOMIZED CONTENT

We work closely with each organization to create a video podcast series that reflects their unique mission and voice. Whether you want to highlight your nonprofit’s impact or share stories from your community, we will work with you to create a podcast that meets your goals.

Metrics that Matter

Key Podcasts for Good™ metrics are quarterly metrics reports that help us collaborate with your organization to understand how your podcast is performing and whether we are meeting your goals. Some of the most important KPIs for nonprofit podcasts include:

Downloads

The number of times a podcast episode has been downloaded. It is the most commonly used KPI for podcasts.

Listens

The number of people who have actually listened to the podcast. This metric can be more valuable than downloads as it measures actual engagement.

Subscriptions

The number of people who have subscribed to the podcast. It is
an indicator of a loyal audience.

Reviews and Ratings

The quality of the podcast and how much the audience enjoys it.

Completion Rate

The percentage of listeners who listened to the entire podcast
episode. This KPI is particularly important for advertisers who want to know if their message was heard by the audience.

Engagement Rate

How many listeners interact with the podcast through comments, shares, or social media.

Revenue

The audience’s age, gender, location, and other factors that help podcasters and advertisers understand their target audience.

By monitoring these KPIs, podcasters can evaluate their performance, make necessary
adjustments, and grow their audience. Advertisers can also use these KPIs to identify
podcasts that align with their brand and reach their target audience.

If you’re interested in creating a Podcast for Good™ for your nonprofit, we would love
to hear from you.